CMS Strategy – Sitecore, SDL Tridion lead from
the front
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By Muktesh Kandpal, CMS Strategy – Sitecore, SDL Tridion lead
from the front, eDynamic
Done with A/B testing, done with personalization, done with
collaboration packages …now what…the CMS leaders continue to upskill themselves
to preserve their spot.
As a key strategic initiative, Sitecore recently acquired
Chainbizz, a Denmark based competitor recognized for its capabilities
with Retail and Supply chain space. With this acquisition Sitecore would want
to enhance its platform further and try to make it a “platform of choice” for
its retail and chain prospects.
What Chainbizz really
brings to sitecore is the knowledge of a vertical’s core business processes and
gives Sitecore an opportunity to break into the supply chain space. In one of
my earlier blogs, which was around choosing the right CMS, I identified a
vendor’s product strategic path as the key criteria to selecting the solution.
Sitecore’s approach to penetrate the different verticals looks quite well
thought of and this surely should give it’s customers some confidence in it’s
product outlook.
Similarly, SDL Tridion, the market leader in web content
management (CMS), of late launched SafeGuard, a website quality and compliance
monitoring tool. This again is a mark of SDL Tridion’s customer centric
thinking and their desire to equip business users with capabilities of
effectively managing & monitoring brand promotions via websites.
This apparently would allow business users, say from the
marketing department, to define business rules for page level search engine
optimizations, ompany policy adherence etc. This further would become a
checkpoint in the pre-publishing stage and make all the editors and publishers
comply with the company internet policies & rules.
These leaders in CMS are only thinking of making it work for
the business teams even better. They are digging deeper into how their
customers do business and providing a tailored solution to their needs. Whether
it’s foraying into a vertical and strengthening their product line or helping
their customers better manage the online promotions with compliance to company
policies.
Here I do not make of Fatwire’s TeamUp module, which again is
instrumental in effective web based collaboration and is perhaps hugely popular
in its user base, but it is not something which would define the product’s
roadmap for the next couple of years. It does not reflect product’s strategic
outlook.
Don’t just see what they have to offer now…see where they
….Decide on the vision….
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