eDynamic's Information architecture practice helps organisations in figuring out what they want their site to do and then constructing a blueprint for it. An Information Architecture must balance the needs of end users with the goals of the business. We at eDynamic believe that Information architecture should ideally rely on experience, intuition and creativity rather relying only on data.

Our Information architecture process includes:

• Ethnography
• Usability testing
• Customer Experience Strategy
• Gap Analysis

Our Information architecture deliverables include:

• Site Maps that reflect navigation and main content
• Content Maps that show what exists on each page and how content on some pages interacts with content on others.
• Page Schematics or block diagrams.
• Text-Based Outlines and lists.
• Interface wireframes
• Storyboarding functional prototypes
• Visual style guide
• Complete Blueprint with detailed specifications.

At eDynamic, we focus on Web enabling companies by providing end to end capabilities including Web Design & Development, Online Marketing, Web Technologies, applications and Managed services. We tie in our research with end customer data analysis to arrive at gaps and thus, opportunities, to build Interactive Strategy for our clients.