eDynamic's Interactive User Experience practice helps organisations gain competitive advantages by delivering satisfing Web experiences for their website end users. We achieve this through:

• End user-centric design
• Customer Experience Strategy
• End user behavioral research
• Usability testing

End user-centric Design uses techniques such as personas and scenarios, interaction design and information architecture. Personas are character profiles of any website's target audience. They allow to build consensus about who the target users are. End user-Centric Design invloves knowing about the people who will visit any site and their specific needs.

Our Interactive User Experience deliverables include:

• A framework that explains your target users' motivations, goals, and typical behaviour patterns.
• Each customer touch point has to be Connected and optimised to create a continuous user experience.
• A list of usability issues along with a severity grading.
• Recommendations for short and long-term improvements.
• Illustrated solutions where appropriate.

At eDynamic, we focus on Web enabling companies by providing end to end capabilities including Web Design & Development, Online Marketing, Web Technologies, applications and Managed services. We tie in our research with end customer data analysis to arrive at gaps and thus, opportunities, to build Interactive Strategy for our clients.