Core objectives of New York Life:

• Re-positioning of their website as a key engine for branding & product marketing
• Customer, agent & employee acquisition through the website
• Increased Web traffic & end user engagement
• Highly scalable & dynamic Web presence

eDynamic’s approach

eDynamic has been a strategic Web partner with New York Life to help them achieve their objectives by of high lead generation & customer engagement through the Internet. The new website has seen New York Life’s Web traffic increase manifold along with highly enhanced site usage. eDynamic has worked on both ‘getting’ the traffic for New York Life, as well as ‘engaging’ this traffic through their website.

The eDynamic solution:

• Web Strategy & roadmap for New York Life based on analysis of core needs, industry best practices & Aviva’s competition
• End-to-end website revamp focusing on increased customer acquisition
• Implementation of the new website on Sitecore CMS (Content Management System)
• Development of innovative tools, calculators & other Web applications for the site to increase customer engagement
• End-to-end, ongoing Online Marketing program for higher Web traffic & lead conversion